"La Dolce Vita..."
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|Via Veneto - officially Via Vittorio Veneto - is one of the most famous and expensive streets in Rome. It is frequented by celebrities, intellectuals, politicians and journalists, often immortalised by the paparazzi.
Federico Fellini's classic 1960 movie "La Dolce Vita" was mostly centered around the Via Veneto area. This made the street famous in the 1960s – 1970s and turned it into a center for upmarket cafes and shops.
Via Veneto is home to the famous Café de Paris, Harry's Bar, Caffé Greco and Gran Caffé Donay - a page from an original Life magazine printed on August 1st 1953 says: "The most fashionable cafe in Rome is the Doney on the Via Veneto. Every day Americans and Romans gather at the sidewalk to see and be seen,make business deals drink coffee and eat ice cream. Doney is particularly popular with US actors and actresess of Rome's flourishing new movie colony." A fascinating slice of the Italian café culture of that time. Recently, opposite the American Embassy was opened the Hard Rock Café.
Did You Know? In the 1st century BC, the entire area of Via Veneto was a gigantic vineyard, orchard and working farm belonging to Julius Caesar, extending from the present Villa Borghese to Via Flavia. At Caesar's death it was bought by the powerful and newly rich Sallust. By the 19th century, the Via Veneto area was in the hands of the Ludovisi family.